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Let the Games Begin: First-Ever ‘Austin Startup Olympics’ Held Jan. 21

Eight Premier Austin Start-ups Square Off for Pride and Charity at uShip HQ Saturday 2pm CT, Host After-Party Benefit at Club De Ville Saturday Night 8pm, Challenge Non-Austin Startups to ‘Man-up’ and Bring Their Best to SXSW in March

Austin, Texas (PRWEB) January 17, 2012

The Olympic Games have borne many legends – Jesse Owens, Mary Lou Retton, Michael Phelps, Eddie the Eagle, and the Jamaican Bobsled team, to name a few – all world-class athletic innovators in their respective sports.

On Saturday, Jan. 21, a new league of innovative legends will emerge during the inaugural Austin Startup Olympics, a grueling 10-event competition featuring eight of Austin’s elite startups – Adlucent, Boundless Network, Build-a-Sign, Mass Relevance, SpareFoot, Spredfast, uShip, and Whale Shark Media.

The Austin Startup Olympics start at 2 pm CST at uShip World Headquarters, 205 Brazos Street in downtown Austin (map). Media are welcome at this private event. The public is invited to an after-party for charity (see below).

The Games We Play
The five-hour event will determine Austin’s gold, silver and bronze winners in quintessential startup “sports,” including Ping Pong, Foosball, Beer Pong, Obstacle Course, Flip Cup, Pop-a-Shot, Darts, Shuffleboard, Connect Four and Trivia by Geeks Who Drink. Events resulting in ties will be settled with Rock-Paper-Scissors, in accordance with Austin Startup rules and bylaws. For more information on the competing companies and events, visit Follow the Startup Olympics on Twitter

Playing for Charity
Competing companies are not only playing for pride but also for charity. Each has identified an organization to which winning money will be awarded. Charities chosen include Austin Children’s Museum, Austin Pets Alive, Austin Pro Bono, Capital Area Food Bank, Communities in Schools of Central Texas, the Entrepreneurs Foundation of Central Texas , Kure It, and Livestrong/Lance Armstrong Foundation. Sponsors for the event include Tito’s Handmade Vodka and Cedar Door.

After-Party at Club De Ville
Starting at 8 pm, participants invite the public to the Startup Olympics After-Party and Award Ceremony at Club De Ville (map). Bands performing at the after-party include The Lemurs and Burgess Meredith. All proceeds from the $10 cover charge will benefit local charities.

Silicon Valley Challenge
In addition to throwing a post-Games party, Startup Olympics organizers are tossing out a challenge to other startups, particularly those in Silicon Valley, of which many will converge on Austin for the SXSW Interactive conference beginning March 9. Out-of-area startups are encouraged to bring their best to SXSWi for a friendly bout of competition at uShip. Interested companies should visit for contact information.

“Guys like Eddie the Eagle and the Jamaican Bobsled team were true innovators, giving their particular sports a new twist, a new look that made them legendary,” said Shawn Bose of uShip and co-Chair of the Austin Startup Olympics.

“You’ll find that same innovation among Austin’s startups – not only among those competing in the event, but citywide,” said Bose. “We’ve brought new ideas to existing industries and businesses. Many of these ideas came about during fierce games of ping pong, beer pong or even Connect Four while squatting at ‘innovative work spaces’ like Crown and Anchor Pub and Mozart’s Coffee Roasters.”